Why did flash player stop working in chromium on Debian?

Adobe flash is evil right? Yet many sites insist on using it (who knows for what evil purpose?!) and it's annoying the heck out of me if they keep throwing warnings about a missing flash player. 

Well, here's a clue: somehow I missed the news that chrome/chromium now uses a google maintained version of flash player which you can install using 

apt-get install pepperflashplugin-nonfree

Nothing to see here really. Carry on :)